Categories below describe purposes, not confirmed technologies. A category stays in the published policy only if the inventory shows it actually exists.
Strictly necessary
Always activeTechnologies without which the service you asked for cannot be delivered. Purposes in this category are expected to include:
- — Authentication — keeping you logged in and tied to the correct account
- — Session management — maintaining state as you move between pages
- — Security — protecting against account takeover, cross-site request forgery and abuse
- — Fraud prevention — detecting automated sign-ups, ban evasion and misuse
- — Load balancing and routing — sending your request to a working server
- — Recording your cookie choices, so we do not ask again on every page
Consent: Consent not generally required where the technology is strictly necessary to provide the service you requested — but the exemption is narrow and each item must be justified individually.
Preferences
OptionalTechnologies that remember a choice you made, so the product behaves the way you set it. Possible purposes:
- — Language or region preference
- — Theme or display preference
- — Remembered interface settings, such as a collapsed panel
Consent: Consent required in jurisdictions with a consent rule for non-essential storage.
Analytics
OptionalTechnologies used to understand how the product is used and where it fails. Purposes on www.mylol.com include:
- — Page and feature usage counts
- — Referral and traffic source measurement
- — Visitor journey and engagement measurement
Consent: Consent required in the UK and EU/EEA before any analytics storage is set or read. Also relevant to opt-out rights in some US states.
Functional
OptionalOptional enhancements that are not required for the service to work. Where these exist they may include embedded media players, support chat widgets, or content loaded from another service.
Consent: Consent required where the function is not strictly necessary.
Advertising and tracking
Not asserted either wayMyLOL is intended to operate primarily through subscriptions rather than advertising. This draft deliberately does not include an advertising section, and equally does not yet claim that no advertising technologies exist.
- — The confirmation must cover: advertising pixels, conversion tags, retargeting tags, social share/embed scripts that set identifiers, affiliate or attribution SDKs, and any marketing-platform script on the marketing site
Consent: Consent required where such technologies exist. Additional restrictions apply where users are minors.
If the confirmation comes back clean, this category is replaced by a single plain statement that MyLOL uses no advertising or cross-site tracking technologies. If anything is found, it must be disclosed in full, and its use on teen surfaces reviewed separately before launch.
Age assurance and security technologies
Assessment requiredAge and identity checks are typically performed by a specialist provider whose code or hosted flow runs during registration. That provider may set its own storage or read device signals — for example to keep the state of a check, to detect a repeated attempt, or to detect spoofing.
Consent: Depends on the specific technology and the market.
How verification data itself is processed and retained is set out in the Privacy Policy, Section 5. This policy only addresses what is stored on, or read from, your device.